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27 February 2010
At the end of our targeted traffic campaign with www.revisitors.com, we ask – is it worth the money?
In an effort to investigate traffic generation services and whether or not they performed as advertised, Dodisdodat signed up for a 1 month targeted traffic campaign from one of the more prominent targeted traffic generation services available – www.revisitors.com.
If you’ve been following our revisitors.com review, you are aware that we selected the smallest package revisitors.com offers, which promises 2500 unique visitors within 30 days. If you haven’t been following this review, you can read our previous review updates here: Day 1, Day 3 and Week 1.
Before we jump into our final assessment of revisitors.com services, we should clarify a few points. Revisitors hooks webmasters into buying their traffic generation services by alluding to increased leads or sales – but they never really promise them outright. I think, therein lies the clincher. The only promise Revisitors.com does make is that of delivering the requested number of unique visitors to your site. In short, anyone that may be considering traffic generation services intending to convert these visitors into sales will likely be disappointed. Here is one of their sales tags:
Our campaign started on January 29th 2010 and by this evening will have run its 30 day course. We opted for their smallest package (2500 visitors for $20) as it was sufficient to properly test the service without breaking the bank. At the time of this writing, our current campaign was only 10 visitors short of campaign fulfillment with less than 24 hours to go.
As we’ve discovered through the course of this review/investigation, Google analytics doesn’t provide accurate reporting. In fact, by our calculation, Analytics misses anywhere from 40%-80% of actual site traffic when compared to other reporting tools and server logs. In our case, Analytics is reporting only 43% of our actual site traffic. Keeping that in mind, here are the Analytics stats for revisitors referred traffic:
What’s important to note here is not the disparity between the Analytics “Visits” count of 653 for referrals from revisitors and the 2490 claimed delivered visitors from our revisitors.com campaign snapshot as we expect analytics to be off by a wide margin in actual visit counts. What is important are the otherwise very accurate stats for pages per visit, time on site and bounce rate. Analytics may not be picking up all our traffic, but for the traffic it does pick up is very accurate. In the case of our revisitors.com traffic, an average page view per visit of 2.36 is terrible. This simply tells us that these “leads” aren’t even bothering to read any of our content. With an average time on site of 10 seconds, it is hard to imagine anyone being able to convert revisitors.com traffic into sales. If you are a webmaster using revisitors.com and have had positive results as far as converting this traffic to leads, sales or registrations, we would appreciate your comments.
This our bounce rate for revisitors.com generated traffic:
This is absolutely horrible and skews your total site reporting. A bounce is when a visitor lands on one of your pages and leaves almost instantly. Essentially, a high bounce rate would indicate either that your content is so poor or your site so uninviting that visitors can’t leave fast enough. You would use these statistics to try and improve site layout, navigation and front page articles. Our actual adjusted bounce rate is closer to 2.7%, meaning that for our regular visitors, only 2.7 out of every 100 visitors arrive here accidentally or do not stick around.
Moving on to our site Visitor Counter. Our site counter does not report unique visits. It records unique page views. We have been up and running just under 2 months now and we have been fortunate enough to have received 38000+ unique page views. That tells us that visitors are reading our material and spending time on the site. In fact, average time on the site is 24 minutes (not 10 seconds). If we factor out 2500 visitors with an average page view of 2.36 per visitor, revisitors.com generated traffic accounts for 5900 page views over the past 30 days, that leaves us with 13900 page views from traffic from all other sources for the past 30 days.
So what’s the bottom line?
Did revisitors.com actually deliver the promised number of unique targeted visitors? Yes they have. For all intents, they deliver on their promise and if all you are looking for is improve your site traffic stats, then revisitors.com is your answer. If, however, you are looking for conversions or to increase your member base, do not waste your money.
Is revisitors.com a scam? Are they legitimate?
No! Yes! They are also very clever marketers.
Thanks for reading!
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