Pay Per Click
Pay Per Click (PPC) advertising is the most common way of monetizing your Website. This series of tutorials looks at various Pay Per Click advertising services including Google Adsense, how to target high paying pay per click advertisements by using targeted keywords, Pay Per Click advertisment placement for higher Click Through Ratios (CTR), how to identifiy high paying active Pay Per Click advertisers and more.
|
11 June 2011
The most common form of monetization used on Websites is Pay Per Click advertising. Pay Per Click, or PPC, advertising works by placing advertising code snippets from a service such as Google Adsense or Chikita on your website. Ads are served automatically by your Pay Per Click service by trying to match advertisements to your content keywords. Target the wrong keywords, and your Pay Per Click ads will perform poorly, serving up Public Service Ads and low paying ads to your visitors. Not only that, but your Pay Per Click Click Through Ratio will likely be very low because the ads served will likely not compel visitors to click.
Good Keywords and High Paying Pay Per Click Advertisers
Targeting high quality keywords and writing high quality content are sure to bring you better, more targeted, traffic but doesn't assure you will be served high paying or related Pay Per Click ads. The reason is that there is a limited number of advertisers targeting specific keywords at any one time. So even if you do have winning content and a targeted traffic stream with high search keywords, there is no guarantee
Add a comment
Are you a blogger, site owner or writer with a tip or review to share?
