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11 June 2011
The most common form of monetization used on Websites is Pay Per Click advertising. Pay Per Click, or PPC, advertising works by placing advertising code snippets from a service such as Google Adsense or Chikita on your website. Ads are served automatically by your Pay Per Click service by trying to match advertisements to your content keywords. Target the wrong keywords, and your Pay Per Click ads will perform poorly, serving up Public Service Ads and low paying ads to your visitors. Not only that, but your Pay Per Click Click Through Ratio will likely be very low because the ads served will likely not compel visitors to click.
Good Keywords and High Paying Pay Per Click Advertisers
Targeting high quality keywords and writing high quality content are sure to bring you better, more targeted, traffic but doesn't assure you will be served high paying or related Pay Per Click ads. The reason is that there is a limited number of advertisers targeting specific keywords at any one time. So even if you do have winning content and a targeted traffic stream with high search keywords, there is no guarantee
there are high value Pay Per Click ads to match.
When I set about writing an article, I use a variety of tools and strategies to help me identify what people are searching for. Of course, my main objective, above all, is always to provide good quality posts that are relevant to my site and useful to my readers. But once I've identified a good topic or subject, before setting out to write my article, I generally perform a two step study to help my find a list of good keywords to target and to further pare those down by finding out which have the potential to serve up the highest paying Pay Per Click ads.
To identify good keywords, I use Market Samurai. Market Samurai is probably the best investment I've ever made as a webmaster and blogger because there is no other tool as easy tu use and as comprehensive as it on the market.To learn more about Market Samurai, read my series on Search Engine Optimization. (coming soon).
Using SpyFu To Target High Value Pay Per Click Ads
As for identifying high paying Pay Per Click opportunities with a strong contingent of advertisers, I use the free SpyFu tool. SpyFu allows you to search by domain, to identify keywords and opportunities your competition is using, or by keyword to help you pinpoint high traffic keywords with strong Pay Per Click advertising.
SpyFu is all about spying on your competetion. Whether you are an advertiser trying to scope out the best strategy to use for your Pay per Click advertising campaign or you are a website owner or blogger trying to improve your SERPs or Pay Per Click advertising revenue, SpyFu is an indispensable tool.
Once you've narrowed down the keywords you would like to target in your article, make your way to SpyFu and enter your keyword choices into the search box. In this example, I will be using the keywords "Pay per Click".
SpyFu then returns a page of current results for your keywords. In the first panel, SpyFu identifies the current value of Pay Per Click ads for our particular keywords, which is anywhere between $11.71 and $14.39. It also give us a breakdown of how many clicks those particular Pay Per Click ads are receiving each day, the average daily payout or cost to advertisers, how many advertisers currently competing for those pay per click keywords and the total daily searches - which give you an idea of the percentage of traffic you could garner if you were front page in SERPs.
Furthermore, SpyFu generates a list of the top pay per click advertiser domains targeting your keywords. These domains are currently paying for those keywords as part of their Search Engine Marketing strategy to rank well in the search engines and generate sales leads. These are the guys with the deep pockets willing to pay $11 to $15 in pay per click campaigns through Adwords or other ad service.
You also get a list of current Pay Per Click advertisers and their ad copy.
Finally, SpyFu serves up the list of top ranking pages in Search Engine Results so that you know who your competition for those particular keywords is. In this case, if you were more focused on top ranking rather than just targeting high paying Pay Per Click ads, you might consider keyword variations or long tail keywords.
In a nutshell, this is the strategy I use to build good quality content around high value Pay Per Click ads. Hope this helps you drive both your traffic and your Pay Per Click revenue.
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